Tottenham Hotspur have agreed a deal with gaming company MANSION that is worth a minimum of £34m over the next four years. The deal is the seventh largest of its kind in world football. MANSION had been in talks with Manchester United but it broke down when they found that United had more than one iron in the fire.

A lot has been made of the fact that that MANSION are a gaming company and that their sponsorship could encourage minors to gamble. There is also the possibility that it may also encourage gambling addiction among football fans. Then has Carlsberg’s sponsorship of Liverpool encouraged alcoholism, or has Manchester United’s alliance with Vodaphone increased their fans conversational skills.

The partnership heralds a new dawn for both parties as Tottenham are building a new team for the future to compete on the bigger stages, while MANSION too possess similar aspirations of growth and success.

The money from this deal along with that secured from the kit manufacturer PUMA will be useful as Martin Jol looks to strengthen his side in preparation for the clubs assault on Europe. The ultimate goal is their qualification for the Champions League, to achieve this Spurs must invest in a couple of full backs, a striker and a left winger. The doubt over the permanent move of Mido from Rome to North London still remains, and Tottenham must act swiftly to avoid a repeat of last seasons panic purchase of Rasiak from Derby County. Having performed so well last year and with this current investment fans will want to see the purchase of Champions League quality footballers not Championship quality.